These aren't just words on a page. They're how we formulate, how we serve, how we show up for your skin every single day.
1. Loyalty
Strong commitment to the brand, team, and customers.
We don't reformulate our products just to save money. We don't switch to cheaper ingredients when no one's looking. When we say our serum has 8 peptides and amino acids, that's what's in the bottle. Every single time. And when we say 110% Money-Back Guarantee, we mean it—even though it costs us.
2. Lead by Example
Inspiring action through personal conduct.
These are the products we use on our own skin. The Blueprint sits on our bathroom counters. We test every batch before it ships. We wouldn't ask you to trust something we wouldn't put on our own faces.
3. Go the Extra Mile
Exceeding expectations consistently.
Other brands fill their bottles with cheap water. We use a functional Witch Hazel and Aloe base that actually does something for your skin. Other brands skip amino acids. We add them because peptides need building blocks to work. We don't just want to meet your expectations—we want to ruin you for every other serum.
4. Stay Humble
Remaining grounded despite success.
We know you've been burned by skincare brands before. We know you've bought serums that pilled under your makeup or smelled metallic or just didn't work. We don't take your trust for granted. Your results keep us honest. Your feedback makes every formula better.
5. Be Disciplined
Maintaining focus and self-control.
We threw out entire batches that weren't perfect. We delayed launches to get the texture right. We could have shipped products faster or cheaper, but we refused. Quality isn't negotiable. Your skin deserves our patience.
6. Accept Responsibility
Owning actions and outcomes.
If your package arrives damaged, we replace it. If a product doesn't work for your skin, we refund you 110%. No blaming the carrier. No questioning your experience. If something goes wrong, we own it and we fix it.
7. Take Initiative
Proactively seeking opportunities to improve.
We read every review—even the bad ones. We study customer complaints about competitor products and fix those problems before you experience them. We saw that peptide serums pill under makeup, so we formulated ours to absorb in 30 seconds. We don't wait for problems. We prevent them.
8. Build Positive & Fun Relationships
Fostering strong connections.
Skincare shouldn't feel clinical or complicated. It should feel like a friend who actually gets it. That's why our emails don't sound like a robot wrote them. That's why we answer questions like real humans. We're here to help your skin—and make you smile while we do it.
9. Always Be Learning
Committing to continuous growth.
New peptide research comes out every month. New delivery systems. New botanicals. We stay obsessed with the science so you don't have to. We read the studies, test the ingredients, and only add what actually works. Your routine should evolve as the science does.
10. Be Selfless
Prioritizing others' needs.
Your skin goals matter more than our bottom line. That's why we offer a 110% guarantee that costs us money. That's why we use expensive French botanicals when we could use cheaper alternatives. That's why we tell you exactly what's in every bottle. Because your results are worth more than our profit.
11. Be Enthusiastic
Bringing passion to work.
We genuinely get excited when customers send us photos of their glowing skin. We celebrate every "holy grail" review. We love talking about peptides and amino acids and why functional bases matter. This isn't just a job—we're genuinely obsessed with helping your skin look its best.
12. Believe
Having faith in the mission and people.
We believe skincare should work without the confusion. We believe you deserve products that feel luxurious and deliver results. We believe in refusing to settle for "good enough." And we believe that when you finally find a serum that absorbs without pilling and actually does what it promises—everything changes.
These values guide every formula we create.
Every ingredient we choose.
Every email we send.
This is who we are.
Femme Co. Never settle.
